About Us

Ryszard Gliniecki

Managing Director

Choix Naturel co-founder and joint Managing Director Ryszard (Rick) Gliniecki has been in the textile / Carpet / Rug / Design industry for 36 years. He is the world pioneer of natural undyed alpaca carpets. Rick is passionate about all things environmentally friendly. 18 years ago he decided to determine if it was possible to take one of the world’s most luxurious fibres and create an undyed ‘shade repeatable’ range of carpets. Through research and development within his yarn spinning and tufting/ finishing mill and testing by the CSIRO and Australian Wool Testing Authority, Rick identified the numerous features and benefits achievable over regular carpets. He painstakingly invested 12 years developing and refining the process to create the products he now believes to be amongst the most prestigious, socially responsible and environmentally friendliest available in the global market.

Serge Giampetrone

Managing Director

Business partner and joint Managing Director Serge Giampetrone has had a long distinguished career in Financial Planning, operating his own practice for over 20 years. He has a solid and ethical business background and believes in creating and maintaining sound policy and procedure. Serge is an innovative thinker, constantly seeking out and implementing state-of-the-art accounting software and improved methods. He hs a strong focus on customer service and insists that clients and stakeholders globally are able to access requires information readily. Serge recently sold his company to co-found Choix Naturel as he shares Rick’s passion and vision in every aspect of the products and the industry.